Srinagar, Mar. 08 : In a heartwarming gesture, Prime Minister Narendra Modi purchased a hand-spun Pashmina shawl during his visit to Srinagar on Thursday.
Talking to The Web Story a senior civil official said that this move not only encourages local artisans but also promotes the handicraft industry in the region.
He said the shawl, which has a GI tag, holds immense significance as it represents the rich heritage and sustainability of Kashmiri craftsmanship.
The Prime Minister’s choice to support local artisans is notable and has been recognized by the owner of Me & K, a brand that specializes in hand-spun shawls.
Mujtabha Qadri, the owner quoted by India Today expressed his gratitude and stated that it is a great moment for their brand.
He also highlighted the government’s efforts to tag every shawl with a QR code, allowing consumers to trace the artisans involved in creating these exquisite pieces.
The finesse and intricacy of hand-spun Pashmina shawls from Kashmir are unmatched and stand as a testament to the region’s centuries-old craftsmanship. This purchase by Prime Minister Modi reinforces the value and importance of promoting and preserving these traditional art forms.
