WS/VP DESK
Srinagar, Sep 02 ; We have seen countless creative content styles propel hundreds of creators to success—whether through dance challenges, travel vlogs, or lifestyle, fashion, and beauty content, there is a winning formula for everyone.
However, some creators appear to have achieved fame with minimal effort. Though fewer in number, their simple yet effective approach is worth examining—how do they do it?
For any creator, creativity is just as important as valuable content. There are many paths to success, and these four creators from North Kashmir’s Sopore town have proven exactly that. Let’s explore how they did it.
Meet Junaid Bhat, Eshaan Peer, Bilal Dar, and Tajamul Rather—all from North Kashmir’s Sopore.
These content creators may not be flashy, but they are informative, talented, and highly skilled.
“We work in a place where pursuing passion often feels like a distant dream due to various challenges. Even now, some people resist change and discourage others from achieving great heights,” said Junaid Bhat in conversation with The Web Story/The Varmul Post.
He said that capturing photos or videos of events in Kashmir has always been challenging. “No doubt, things have improved somewhat for those carrying cameras, but it remains difficult. What you shoot must meet people’s expectations while also avoiding conflicts with government regulations.”
“I shoot because I see. I shoot because if I don’t, I don’t know who will. Activism is often seen as a dirty word, but I find peace in being active and advocating for a cause,” he added.
This Sopore-based social media sensation shared that his journey began in a small town where owning a camera was once a distant dream. “What matters is passion, dedication, and hard work. Today, I’ve reached this milestone because of my relentless effort.”
He credited the people of Sopore for supporting him throughout his journey and believing in his work. “When everything went wrong, I chose the right direction—not just meeting people’s expectations by highlighting positivity but also using my skills commercially to sustain myself.”
Junaid acknowledged that some still fail to respect creative skills. “But I believe if you can’t use your creativity for your well-being or survival, then your skills hold no value.”
He now runs his own studio, JB Studio, where employees focus on commercial projects while staying attuned to market trends.
Meet Another Hidden Gem: Eshaan Peer
Eshaan Peer has not only made his mark in journalism but has also set new benchmarks in content creation and commercial work.
“Back when photojournalism was booming in Kashmir, I covered events, people, and situations—Alhamdulillah, I achieved great results. However, considering the realities of Kashmir, I took a break halfway,” he recalled In an interview with The Web Story/The Varmul Post.
After his hiatus, he returned with fresh creative ideas tailored to market demands. “Today, Alhamdulillah, I am not just surviving but thriving, expanding my skills in commercial, natural, and celebratory shoots across India.”
The Dynamic Duo: Bilal Dar and Tajamul Rather
This talented pair from Sopore has carved a niche in cinematography with their brilliant work.
“Don’t overthink—just shoot from the heart using your skills, and you’ll see the magic,” said Bilal Dar.
He admitted that drone photography was initially challenging. “I faced many hurdles, but gradually, I understood the market’s demands. Today, Alhamdulillah, my business spans all of Kashmir.”
While Bilal focuses on commercial work, his priority remains creativity. “I am grateful people appreciate my craft.”
Tajamul Rather, another hidden gem, believes creativity is everything. “I always focus on creative work, whether commercial or activism. The satisfaction it brings is unmatched.”
He encouraged others to experiment and adapt based on feedback. “It is the key to professional growth and greater achievements.”
Reflecting on his early struggles, Tajamul said, “Breaking into the commercial scene was tough, but creativity opens doors. Now, my team and I cover all of Kashmir, handling diverse projects.”
“Share your knowledge with the world—your expertise can build an audience and make a real difference,” he added.
While the content from these four creators may seem simple, their success lies in execution. They understand their audience, remain consistent, and deliver flawlessly.
Social media creators have become powerful influencers, shaping online conversations through heartfelt videos, witty posts, and stunning visuals. But their impact goes beyond content—they are trendsetters, community builders, and trusted voices.
By blending creativity, authenticity, and influence, these four Sopore creators have redefined audience engagement and brand interactions.
